HUBLOT CELEBRATES FAMED ARTIST MR BRAINWASH
AT MIAMI’S CONTEMPORARY ART WEEK
Last week in Miami, during the crazy art week, Ricardo Guadalupe, CEO of Hublot, hosted the “Hublot Galerie” Grand Opening event in the high-end arty vibe of the new ultra-cool Miami Design District, during which Hublot unveiled a uniquely designed installation from famed artist, Mr. Brainwash. To kick-off the event, brand ambassador Usain Bolt led a group of local children in a special sprint race along a track in front of the boutique to support the Usain Bolt Foundation. The Hublot Galerie (brand’s 11th freestanding boutique in the United States) is a first of its kind, which will exclusively offer Hublot limited editions, those timepieces which are particularly sought after by collectors.
Ricardo Guadalupe, Hublot CEO, said: “We believe that the Design District is the future of Miami. With its al fresco shopping mall and restaurants, it has become the coolest place to be. The Design District is arty with its many galleries and Pop Art vibe. We therefore wanted to take inspiration from this and create a boutique with a new gallery-inspired design.”
The day before, Hublot invited guests to kick-off the brand’s celebration at the Bal Harbour Boutique, where Ricardo Guadalupe, Rick DeLaCroix and Mr. Brainwash, along with special guest Eva Longoria, unveiled the installation to the public for the first time. The event culminated when Ricardo Guadalupe and Mr. Brainwash presented a piece of art to Eva Longoria to benefit the Eva Longoria Foundation. Following the Bal Harbour event, Hublot continued the celebration by partnering with Haute Living to host an intimate dinner on a private yacht followed by a party at the famed Casa de Suenos Estate in Miami Beach, the home of JR and Loren Ridinger. Guests including Eva Longoria, Mr. Brainwash, Miley Cyrus, Russell Simmons, Swizz Beatz, Sammy Sosa and Patrick Schwarzenegger were invited for a night of luxury, art and music at the beautiful waterfront estate.
Ricardo Guadalupe added “We are thrilled to join together with our friend Eva Longoria to celebrate Mr. Brainwash here in Miami during the country’s premiere contemporary art week. Mr. Brainwash, known for his unique and groundbreaking style, is one of the leading artists of his generation, helping to bring the alternative Street Art Movement to the masses. We are excited to continue our relationship with this great artist, and to honor him here today”.