Over a century and a half ago, in 1841, in the port city of Gothenburg in western Sweden, the Hasselblad family established its first trading company, F.W. Hasselblad & Co. The location, Gothenburg, with its proximity to the European continent and its historic trade connections with Britain, Holland, Denmark, Germany, and a host of other countries, was ideal for an international import-export firm. F.W. Hasselblad & Co soon became one of Sweden’s most prosperous commerce houses. They also began importing supplies and products for the newly burgeoning field of photography.
The Hasselblad name has been linked with cameras almost since the early days of photography itself. Perhaps the most famous use of the Hasselblad camera was during the Apollo program missions when man first landed on the Moon. Almost all of the still photographs taken during these missions used modified Hasselblad cameras.
The Hasselblad Lunar CollectionHasselblad knows that there are never any shortcuts to quality.
Combining traditional skills, the development of special techniques, and a passion for perfection, the Lunar is born from exceptional quality. Lunar is unique because each model is perfected one by one, yet different as only the hand of an artist can make them. The Hasselblad Lunar has been designed as an ‘ultimate luxury’ mirrorless interchangeable lens camera and it is the first foray into the digital compact mirrorless camera system market by the iconic Swedish firm.
Today, the Hasselblad Lunar Collection revives the timeless charm of the 500 through the classic chrome-plated frame made smooth and sinuous by the total absence of edge.